UX & UI Design

Text and Drive

The Problem

People everywhere text and drive. Every state in the US has laws against texting and driving, teen fatalities have sky rocketed even with feverish public awareness campaigns and costly fines. As terrible as it sounds what if we have to accept this as the new norm and develop a solution?

It has to help the people who already break the law habitually, it has to be low cost, and it has to be adaptable to any vehicle. The majority of cars on the road do not have automatic emergency braking, and with the trend of the used car market, more and more older cars will remain in service than ever before that have no automated safety technology.

The Solution

The solution is using existing technology to minimize R&D cost, improve reliability and allow for an easily scaleable production model with off the shelf parts. Cost of entry will also be low almost immediately.

The basic system will be comprised of a LASER range finder and SONAR range finder to allow all weather operation. It will be about the size of a bluetooth speaker and be attached to the grille of the vehicle. It will simply relay the following distance between your vehicle and the vehicle in front and display a pop-up/down window when you fall below a set limit.

Subaru.com Search Fix

The Problem

The Search process had a disjointed progression. Basically, you search for an exact model on the main company website, then proceed to totally different dealer’s website, which effectively erased any desired features/models you selected.

The Solution

After you selected your favorite vehicle and put in your location, you would be shown a list of “best matches”, with the ability to rank them by common features, proximity, etc. This is just a more typical shopping experience like you’d find on cars.com, autotrader.com, or similar websites.